Most web sites are built around an organization.This requires the web sites user to figure out the organization before she can get the service or information she needs.(just reflect on your own experience with web sites and you will know what we ? what  the excecutive team wants to do is focus on service first, and then as needed the user may have to understand one or more aspects of the organization. we are not advocating an invisible organization at all we are simply stressing the service aspects first.What this means is that when a student  encounters your web site we want them to feel exposed to the services you offer over how you are organized and what you call your sub-units.

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